Charleston West Virginia Economic Development

Discussions on Economic and Community Development in West Virginia and the Charleston MSA as well as issues of the Charleston Regional Chamber of Commerce.

Monday, October 27, 2008

Learn Web 2.0 at the Next CEO Roundtable

What happens when years of hard work building your reputation can be obliterated overnight? What happens when customers have more control over your image than you do? What happens when important conversations about your company occur, but you aren’t participating in the dialogue?

Get the answers at the next CEO Roundtable luncheon - "Web 2.0 - What CEO's Need to Know" - noon to 1 p.m. Oct. 29 at the Charleston Area Alliance, 1116 Smith St.


The advent of the “social web” has all but eliminated the “megaphone” approach to marketing and given rise to conversational marketing. While few CEO’s are able to answer the question “What return on investment are you getting from your marketing budget?” even fewer understand the implications of marketing in the Web 2.0 world.

This roundtable, lead by Skip Lineberg of Maple Creative and Jeff James of Mythology LLC, will address these strategic topics:

· What is Web 2.0, what tools does it include and what ramifications does it have for my company’s sales, marketing and PR efforts?
· How can I manage my personal and company reputation in this highly-connected, Internet-speed environment?
· How can we learn to trust our customers and prospects to help shape our company’s brand and marketing communications?
· How do we respond when negative news or rumors hits the blog and social network sites?
· How do we measure and manage our marketing investments offline and online in the Web 2.0 world?

Tickets are $10 for members and $20 for non-members. To reserve your spot, contact Danny Forinash or Deb Coffman at (304) 340-4253. Or CLICK HERE TO REGISTER!


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