EXPORT MANAGEMENT COURSE

Identify a New Market. Export for the First Time.

West Virginia University, in conjunction with the West Virginia Export Council, the United States Department of Commerce, and the WVU Center for Chinese Business has recently introduced a new course in Export Management, in which students and company representatives are teamed to develop an Export Marketing Plan targeted to the specific needs of the participating company.

This program is designed to promote exporting in West Virginia, by helping participants to assess their export readiness skills, as well as by guiding them through every aspect of exporting. A panel of several guest speakers from different areas (such as US Department of Commerce, US Small Business Administration, West Virginia Development Office, freight forwarders, financial institutions, law firms, travel agencies etc.) will lecture on the different steps of exporting. In addition, there will be several opportunities to hear practical, real life advice from West Virginia companies actively exporting. An Export Manager Certificate will be conferred to each participant at the end of the program.

The classes are offered on a five-weekend schedule over a fourteen week period. Meeting times for the five weekends are: Friday evenings from 7:00 p.m.-9:00 p.m. and Saturdays from 9:00 a.m.-4:00 p.m. The following is an outline of the program and tentative dates.

Weekend 1CIntroduction to Exporting
January 16, 2009 B 7:00 p.m. - 9:00 p.m.
January 17, 2009 B 9:00 a.m. - 4:00 p.m.


a. Organizational Self-Assessment: Is your company export ready?
b. Export Resources
c. Developing an Export Marketing Plan


Weekend 2CTaking the First Step
January 30, 2009B 7:00 p.m. - 9:00 p.m.
January 31, 2009 B 9:00 a.m. - 4:00 p.m.

a. Cultural Issues
b. Making the Key Contacts
c. Doing Business in Other Countries/Selling Overseas
d. Traveling Abroad


Weekend 3CLegal and Financial Issues
February 27, 2009 B 7:00 p.m. - 9:00 p.m.
February 28, 2009 B 9:00 a.m. - 4:00 p.m.

a. Legal Issues
b. Financial Issues
c. Methods of Payment
d. Financing Export Transactions


Weekend 4CLogistical Issues
April 3, 2009 B 7:00 p.m. - 9:00 p.m.
April 4, 2009 B 9:00 a.m. - 4:00 p.m.

a. Methods/Channels
b. Preparing the Product for Export
c. Shipping the Product


Weekend 5CThe Export Marketing Plan:
Presentations
April 24, 2009 B 7:00 p.m. - 9:00 p.m.
April 25, 2009 B 9:00 a.m. - 4:00 p.m.

Cost: $200 per company representative for class material. No cost to students.

Classes offered in Charleston & Morgantown, WV

If you desire additional information, students contact Dr. Cyril M. Logar, Professor of Marketing, College of Business and Economics, West Virginia University, PO BOX 6025, Morgantown, WV 26506-6027, Phone (304) 293-7956, Fax (304) 293-5652, E-mail: clogar2@wvu.edu.