Charleston West Virginia Economic Development

Discussions on Economic and Community Development in West Virginia and the Charleston MSA as well as issues of the Charleston Regional Chamber of Commerce.

Thursday, May 17, 2007

Alliance Advertising at Yeager Airport

“More people move through Yeager Airport than one might think,” says Matthew Ballard, President and CEO of the Charleston Area Alliance. Because of the high level of traffic, particularly from the business community, the Alliance has placed a new advertising campaign in the baggage claim area of the airport.

Yeager airport offers a prime opportunity for marketing, especially for a business and economic development organization. “Yeager has eleven direct destinations, 230 weekly departures, and over 9,500 weekly seats. As business leaders arrive at our airport, we want them to be welcomed by an announcement that the Charleston region is a great place to do business,” said Ballard. The headline of the advertisement is a play on air travel, stating, “Land, Now Expand.” The advertisement features just a few of the globally known companies in the Charleston region like, NGK, DuPont, Bayer, Toyota, and Dow. “Our global companies host many guests, customers and vendors, we want them to keep West Virginia in mind for their next big project,” said Ballard.

To view the Yeager ad, click here. If your company would like to learn more about advertising at Yeager Airport, please call Robert Hill at 304.344.8033. Alliance business members receive a discount on advertising at Yeager Airport.

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